7 article marketing lessons

Article marketing can be a powerful way to improve search engine rankings, drive targeted visitors to your website, and improve your company's brand. Over time, I've learned a number of important lessons when it comes to article marketing.

Article Marketing Success

Secret #1: Only Submit to Popular Article Marketing Websites

Not all article directories, websites, and blogs are the same. Submitting your articles to sites that have a low Google PR or very few inbound links doesn't do a lot to promote your content or pass along any value back to your site. Consider the sites you submit your content to carefully.

Secret #2: Submit Your Article on a Regular Basis

When I don't train consistently because of traveling or personal issues, I lose karate tournaments. If you want to achieve your business goals online, you have to consistently write and submit articles. You have to be in front of your audience on a regular basis. Otherwise you will lose sales to your competitors.

Secret #3: Manage Through The Ups and Downs

Not every article you write and submit online will be a success. You will have ups and downs with your article marketing efforts, but you have to keep writing consistently. It's the only way you will win in the long term.

Secret #4: Simple Doesn't Mean Easy

It took me a long time to become successful at article marketing. I learned that there are no obstacles that I couldn't beat if I consistently persevere. How many of us secretly wish our success would be handed to us on a silver platter? Get real. There is work involved. The solution is to make the hard work fun by doing what you love to do (sharing your expertise) and delegating what you don't (the mind boggling, manual article submission.)

Secret #5: Model Others Who Have Succeeded Online

Find someone who's already been successful at article marketing. You will find that individual adapts his or her techniques, forms and strategies to continually improve his success. When writing your articles, model article templates that work for others and then adapt it to your own writing style.

Secret #6: Diversify Your Content

Aricle marketing is a great technique for promotion, seo, and other benefits. However, it's only one tactic to be used as part of a comprehensive online marketing campaign. You can easily turn your articles into products like blog posts, white papers, eBooks, and podcasts.

Secret #7: Use the Right Tools

If you're serious about article marketing, then consider the many tools (free and paid) for writing and or distributing your articles. I used to spend about 5 - 6 hours submitting articles to directories and can now achieve the same outcome in as little as 30 minutes. I personally use Article Submitter Pro, but any article submission software will do.